Edge Insights

How to Integrate Omnichannel Marketing into CPaaS Solutions?

Photo Credit: 123RF.com

Photo Credit: 123RF.com

Omnichannel is swiftly becoming a cornerstone for businesses and pivoting the industry standards for viable and efficient communication methods. However, most companies fail to realize omnichannel reality due to significant upfront expenditure and high maintenance costs. Here’s how Communication Platform as a Service (CPaaS) can assist companies to serve better customer experiences, brand engagement, and open up paths for seamless cross-platform communications.

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